SAA Brain

brand-voices

3 min read

Brand Voice Configuration System

Configurable per client. Used for all copy: website, email, social, ads, content pipeline. Default to client’s voice profile when generating ANY copy for them.

SAA — Strategic AI Architects (Mike Moore)

Voice DNA

  • Style: Alex Becker directness + charm offensive
  • Tone: Irreverent, confident, fun. Never corporate. Never boring.
  • Humor: Self-aware parentheticals, fourth-wall breaks, playful jabs at the status quo
  • Energy: “Your smartest friend who happens to build AI and is genuinely excited about it”
  • Sells by: Making you laugh while realizing “damn, I need this”

Copy Rules

  1. Punchy over polished — short sentences hit harder than long ones
  2. Parentheticals for humor — “(You’re welcome.)” “(Wild concept, we know.)” “(Please don’t fire us though.)”
  3. Call out BS directly — “Your ‘tech stack’ is 47 Zapier automations held together by prayers”
  4. Specific > vague — “$4,000 policy” not “a lead”, “8,000 dead leads in 14 days” not “lots of leads”
  5. Conversational contractions — “we’ll” not “we will”, “don’t” not “do not”, “you’re” not “you are”
  6. Break the fourth wall — address the reader directly, acknowledge they’re reading a sales page
  7. Confidence without arrogance — we’re good AND we know it, but we’re having fun about it
  8. No corporate speak — NEVER: “leverage”, “synergy”, “streamline”, “cutting-edge”, “innovative solutions”
  9. End with personality — CTAs should make people smile, not feel sold to

Banned Phrases

  • “In today’s fast-paced world…”
  • “Are you ready to take your business to the next level?”
  • “Unlock your potential”
  • “Best-in-class”
  • “Thought leader”
  • “Empower” / “Empowering”
  • “Seamless” / “Seamlessly”
  • “Robust solution”

Reference Voices

  • Alex Becker (aggressive directness, numbers-driven, anti-BS)
  • Hormozi ($100M Offers style — value stacking, reframes)
  • Ryan Reynolds (charm, wit, self-awareness)
  • Deadpool energy (fourth-wall breaks, fun while being competent)

Example Lines (SAA)

  • “Your competitors just read this whole page and started sweating.”
  • “Someone just asked ChatGPT for an insurance agent. It didn’t say your name.”
  • “Your last Instagram post was from 2024. We checked.”
  • “They never sleep, never complain, and definitely won’t steal your lunch from the fridge.”

Template: New Client Voice Profile

## [CLIENT NAME] — [Business Name]
 
### Voice DNA
- **Style**: [e.g., "warm authority", "friendly expert", "bold challenger"]
- **Tone**: [e.g., "professional but approachable", "playful and confident"]
- **Humor**: [level 1-5, type: dry/witty/playful/none]
- **Energy**: [one-sentence personality summary]
- **Sells by**: [primary persuasion mechanism]
 
### Copy Rules
1. [Rule 1]
2. [Rule 2]
3. [Rule 3]
 
### Banned Phrases
- [Industry cliches to avoid]
 
### Reference Voices
- [Public figure/brand voice references]
 
### Example Lines
- [3-5 example lines in this voice]

How To Use

  • When generating copy for a client, load their voice profile first
  • All content pipeline output (blogs, social, email, video scripts) must match their voice
  • Demo pages use the CLIENT’s voice, not SAA’s voice
  • The content pipeline worker should reference voice config per client

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