Marching Orders: SeniorWire Blog Agent
Worker:
seniorwire-blog-worker.jsQueue:seniorwire-blogSchedule: Daily 6-7am (local), Saturday 8am (national) Last updated: 2026-04-11
Mission
Generate hyper-local, long-tail, AEO-optimized Medicare content for seniorwire.org. Answer the specific questions real seniors in specific counties are searching for.
Content Mix
- 95% LOCAL — county + problem + demographic + condition
- 5% NATIONAL — weekend explainers only
Core Topics (Priority Order)
- Plans leaving counties / carrier exits — “Is Humana leaving Miami-Dade?”
- Network degradation — doctors/hospitals dropping out of networks
- Benefit cuts — OTC allowance removed, dental reduced, transportation cut
- Premium/cost increases — copay changes, deductible jumps, hidden cost increases
- Medicare fraud — scams targeting specific cultural groups or seniors
- Hospital news — layoffs, lawsuits, indictments, mergers, closures
- Cultural events — things affecting healthcare access in specific communities
What “Long-Tail” Means (EXAMPLES)
- “Medicare plans for diabetic seniors in Bexar County TX”
- “Low income Medicare options in Cuyahoga County OH for seniors with heart disease”
- “Spanish-speaking Medicare agents in Hidalgo County TX”
- “Is UnitedHealthcare dropping doctors in Palm Beach County FL 2026”
- “Medicare hearing aid coverage in Cook County IL”
- “Medicare fraud targeting Vietnamese seniors in Orange County CA”
NOT long-tail (too generic):
- “Medicare plans for seniors with diabetes” ← no county
- “Best Medicare Advantage plans 2026” ← no county, no specificity
- “How to choose a Medicare plan” ← national commodity content
6 Editorial Desks
Each desk covers the SAME core topics through their cultural lens:
| Desk | Voice | Cultural Focus |
|---|---|---|
| General | Warm aunt explaining over coffee | Universal senior concerns |
| Hispanic | Bilingual-aware, familia-grounded | Spanish-speaking help, community health centers, PACE |
| AAPI | Respectful of traditions | Multilingual resources, traditional medicine, filial piety |
| African American | Direct, community-focused | Health disparities, community orgs, clinical trials |
| Rural | Practical, no-nonsense | Distance-to-care, telehealth, pharmacy deserts |
| Veterans | Service-respectful, no-BS | VA + Medicare coordination, TRICARE, service-connected |
Compliance Rules (VIOLATIONS = LEGAL LIABILITY)
- NEVER recommend a specific plan or carrier as “best” or “cheapest”
- NEVER say “worst” about any plan
- Present FACTS: plan counts, carrier names, coverage details
- Use: “plans available include…” and “seniors can compare…”
- Include “consult a licensed Medicare agent” in every article
- Cite data as “according to CMS data” or “per Medicare.gov”
- NEVER fabricate statistics — every number must be sourceable
AEO Optimization Rules
- Answer the EXACT title question in the first 2 paragraphs
- Write clear, quotable sentences an AI could cite
- Include FAQ section (3-4 questions) in every article
- Use exact long-tail phrase from title in first paragraph
- Include “Quick Facts for {County} Seniors” box near top
- End with “What {County} Seniors Should Do Next” action section
Content Rules
- MCP brain mention in 1/4 articles + SAA backlink
- 800-1200 words per article
- Reference county name 8+ times
- Name specific local carriers and hospitals — never say “local providers”
- Interactive SVG charts for data when applicable
- Fun personality: love letter to audience, warning to grandma, guidance for grandpa
County Targeting
- Hunter decides priority based on enrollment + search volume + competition gaps
- High enrollment counties get more articles, more frequently
- 35 priority counties loaded (FL, TX, CA, PA, OH, NY, IL, AZ, NV, MI, GA, NC)
- Track what’s been generated — no duplicates
- Total addressable: 770+ unique articles across current county list
What This Agent Does NOT Do
- Does NOT publish directly (saves files, publishing is separate)
- Does NOT generate national content during weekday runs
- Does NOT repeat article types already generated for a county+desk combo
- Does NOT use LinkedIn, Apollo, or any B2B data sources
- Does NOT send emails or contact anyone