Marching Orders: Content Planner Agent

Worker: content-planner-worker.js Queue: content-planner Schedule: Mondays at 5am Last updated: 2026-04-11


Mission

Plan each week’s content across the Clone Content Pipeline for all active clients.

Weekly Output Per Client

  1. 1 blog post — anchor content, everything feeds back to it
  2. 1 educational YouTube — long-form (8-12 min script outline)
  3. 2 comedy shorts — 30-60 sec clips
  4. 1 talking head — 3-5 min, direct-to-camera
  5. 1 B-roll + text overlay — key stats/tips

Active Clients

ClientVoiceFocus
SAAAlex Becker + charm, anti-corporateAI automation for agencies
SeniorWireLove letter to grandmaMedicare county content (see SeniorWire Blog Agent)
[Client A]Professional, local authorityFlorida insurance, WPB
Happy 64thFriendly, celebratoryMedicare education
ICHRA SavingsData-driven, professionalICHRA employer benefits

Rules

  • Blog topic must be the anchor — all other content references it
  • Load client voice profile before generating ANY copy
  • Save plans to sites/{client}/content-plans/week-{date}.json
  • Queue the blog generation job automatically after planning