Spoke 1 — Prospecting Engine
Lead generation and enrichment. The fuel for everything.
Pipeline Flow
Google Maps → Email Guesser → Reacher Verify → Enrichment → PlusVibe Upload
Components
- Lead Machine (VPS): 36 workers, 993K persons, 904K emails
- LinkedIn Prospector: Chrome extension → profile scrape → email find → verify
- Photo Finder: Headshot discovery for personalization
Key Rules
- Reacher Safe Only — NEVER send to risky/catch-all
- ICHRA = GMaps + website ONLY
- ALL data must have source
- Pipeline rules by campaign type
- Pipeline ALREADY BUILT — don’t rebuild
- No unverified PV uploads
- Gmail addresses ARE allowed
Workers
| Worker | Schedule | Purpose |
|---|---|---|
| lead-enrich | Queue-based | Enrich leads with website/social data |
| lead-google-search-enrich | Queue-based | Google search enrichment |
| lead-social-finder | Queue-based | Find social profiles |
| lead-photo-finder | Queue-based | Find headshot photos |
| lead-fb-photo | Queue-based | Facebook photo discovery |
| lead-verify (x8) | Queue-based | Reacher email verification |
Data Sources
- Google Maps (PRIMARY — only trusted source for ICHRA)
- DOI principal lists (for Principals campaign)
- NEVER: LinkedIn, PDL, LeadRocks, Apollo